Meta, however, is sure that it can eek out more engagement by tapping into the rising trend of people sharing more within private discussions.Īs explained by Meta CEO Mark Zuckerberg: Some group members likely already branch off into Messenger and WhatsApp chats too – but I’m not sure that there’s a need for a direct linking functionality in this respect. It seems, for the most part, that people would probably prefer to keep both of these elements separate – you drop into Facebook groups to catch up on the latest updates, while your messaging groups are for your closer friends and family. So it’s Facebook Groups, but in Messenger instead, which could encourage more immediate interaction and discussion around your key topics of interest. And, rather than navigating multiple topics in a single Messenger group chat, the person who creates the Community Chat can organize chats into categories so group members can easily find what’s most interesting to them.” Admins can now start a conversation about a topic and get in-the-moment responses instead of waiting for people to comment on a post. “ The experience seamlessly blends Messenger and Facebook Groups to allow people to connect when, where and how they want.
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